Also during London’s World Travel Market show (WTM) TAT launched it’s Visit Thailand Year 2022 presenting travel experiences under three ‘Amazing New Chapters’.
• Chapter 1, or The First Chapter, will see TAT highlight tourism products and services that will awaken travellers’ five senses, such as delicious Thai cuisine and the picturesque natural scenery that can be discovered all throughout the kingdom
• In Chapter 2, The One You Love, TAT will focus on specific segments like families, couples, and friends and invite them to create beautiful memories together in Thailand. In particular, Bangkok, Phuket, and Chiang Mai will be promoted as destinations for weddings and honeymooners, with their beautiful beaches, mountain resorts, and vibrant city appeals
• Chapter 3, The Earth We Care, will highlight how nature’s chance to revitalise due to the Covid-19 situation has increased ecotourism awareness among the world’s travellers and how their behaviour has impacted the environment In addition, other segments will highlight gastronomy, health and wellness, as well as workcation (allowing people to work remotely and enjoy a vacation).
During WTM TAT also promoted the country’s reopening to international visitors who are fully vaccinated. Welcoming visitors from 63 low risk countries and territories with just a one-night at an SHA+ registered hotel while they wait for the Covid-19 test results. In 2022, TAT forecasts tourism will generate 1.589 trillion baht, including 818 billion baht from international tourists and 771 billion baht from domestic tourists.
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